Add the metadata people are searching on
Let's imagine that the results showed that over the last three months 50 users searched on the term 'Head Office', but no results were returned. Yet as an admin user I know I have photos of my head office building in Asset Bank, but the term 'head office' is not in any of the metadata fields (titles, descriptions, keywords, etc. ) for these assets. The solution would be to add this additional metadata to these assets, as we have found out that people often search on this term.
Upload content they are trying to find
Of course, users may just be searching for items that simply do not exist in the Asset Bank in question. E.g. you might see lots of people searching for the "Sales conference slide deck" - which has not been uploaded to the DAM. In these cases the admin user can decide whether or not it is useful to get hold of such material and upload it.
Add common miss-spellings as synonyms of existing keywords
If you notice that lots of users are consistently miss-spelling a word, you can potentially add this as a synonym of an existing keyword to ensure it still brings back the relevant assets. The keyword picker attribute (field) type in Asset Bank offers synonyms functionality.
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